What You're Actually Comparing
Every plan below is built around one idea: the fee you pay should map to a specific, visible body of work, not a percentage set out of habit. Line it up against a discount brokerage listing or a traditional agent's flat MLS entry and you can see exactly where the extra investment goes: a full production day on your home, paid advertising that follows real buyers instead of sitting in a feed, and a launch event engineered to create competition in the first weekend.
Marketing Plan Options
SILVER PACKAGE
COMPENSATION: 2.0%
Package Includes:
- Professional Photography
- MLS + Syndicated Online (Zillow, Realtor.com, Trulia, and more)
- Targeted Email to Local Buyer's-Agent Network (MLSListings)
- Up to 8 Hours of Handyman Service
- Inspection Coordination (Home, Termite, Roof)
- Open House
- Double-Sided Custom 8x11 Brochure, Matte Cover + Floor Plan
- Single Post Luxury Home Sign & Flyer Box
GOLD PACKAGE
COMPENSATION: 2.5%
Package Includes:
- Professional Photography
- MLS + Syndicated Online (Zillow, Realtor.com, Trulia, and more)
- Targeted Email to Local Buyer's-Agent Network (MLSListings)
- Up to 8 Hours of Handyman Service
- Inspection Coordination (Home, Termite, Roof)
- Open House
- Double-Sided Custom 8x11 Brochure, Matte Cover + Floor Plan
- Double Post Luxury Home Sign & Flyer Box
- Coordination & Vendor Recommendations for Furniture/Junk Removal and Pre-Listing Repairs or Updates
- Professional Deep Clean (Interior, Appliances, Windows, Bathroom Grout)
- Compass Concierge Access (up to $50,000, $0 due until closing)
- Staging Consultation / Decluttering or Free Staging
- Grand Opening Weekend (50+ signs, direct mail + online coordinated)
- Voicemail Drop / Call Invitations to Buyer Pool
- Direct Mail Invitation Cards to Local Companies + Neighborhood
- 3D Matterport Walking Tour with Floor Plan & Hot Spots
- 2D Floor Plan with Hotspots for Marketing Collateral
- Custom HD Video Tour
- Social Media Ads (TikTok, Facebook, Instagram)
- Google Display Network Ads
- Geofencing Retargeting Ads
- YouTube Skippable In-Stream Ads
- Targeted Ads Featuring Your Custom Film
PLATINUM LUXURY PACKAGE
COMPENSATION: 3.0%–3.5%
Package Includes:
- Professional Photography
- MLS + Syndicated Online (Zillow, Realtor.com, Trulia, and more)
- Targeted Email to Local Buyer's-Agent Network (MLSListings)
- Up to 8 Hours of Handyman Service
- Inspection Coordination (Home, Termite, Roof)
- Open House
- 4-Page Custom 8x11 Brochure, Matte Cover + Floor Plan
- Double Post Luxury Home Sign with Solar Light & Flyer Box
- Coordination & Vendor Recommendations for Furniture/Junk Removal and Pre-Listing Repairs or Updates
- Professional Deep Clean (Interior, Appliances, Windows, Bathroom Grout)
- Compass Concierge Access (up to $50,000, $0 due until closing)
- Staging Consultation / Decluttering or Free Staging
- Grand Opening Weekend with Refreshments & Taco Grill
- Voicemail Drop / Call Invitations to Buyer Pool
- Direct Mail Invitation Cards to Local Companies + Neighborhood
- 3D Matterport Walking Tour with Floor Plan & Hot Spots
- 2D Floor Plan with Hotspots for Marketing Collateral
- Custom HD Video Tour
- Social Media Ads (TikTok, Facebook, Instagram)
- Google Display Network Ads
- Geofencing Retargeting Ads
- YouTube Skippable In-Stream Ads
- Targeted Ads Featuring Your Custom Film
- Custom Feature Film, Scored and Edited
- Aerial / Drone Footage, Voiceover, Music
- Realtor.com Sponsored Placement
- Targeted Direct Mail Postcards
- Zillow Showcase (AI Interactive Floor Plan, Virtual Staging, SkyTour Aerial Experience)
+ marks what a tier adds beyond the one before it.
Compass Concierge
Up to $50,000, $0 Due Until Closing
Compass Concierge fronts the cost of the prep work that actually moves price: painting, flooring, staging, decluttering, even light renovation and repairs. In Northern California that's up to $50,000, for a flat $750 fee, zero interest, nothing due until your home closes (or 12 months out, whichever comes first). Need more than $50,000 for a larger renovation? Compass's Concierge Capital financing extends up to $100,000, at market interest plus an origination fee. Approval typically takes about 48 hours, so work can start fast. It is a Compass-exclusive program; discount brokerages and most traditional agents don't have an equivalent, and it is included on the Gold and Platinum plans above.
How We're Different
Content Capture → Geofenced Retargeting
We don't send a photographer for twenty minutes and call it marketing. Gold and Platinum listings get a full production day on-site, photography, HD video, drone footage, and at Platinum, a scored feature film. That footage becomes the creative for a geofencing campaign, a location-based ad technology that draws a digital boundary around comparable homes actively for sale nearby. When a buyer, or their agent, physically walks into one of those competing listings, their phone starts showing ads for your home within minutes. It's still a very active, effective tactic in today's market, and it puts your listing in front of the exact buyer pool touring your direct competition.
YouTube Skippable In-Stream Ads
Your custom film doesn't just sit on the listing page. We run it as a paid YouTube skippable in-stream campaign, the ad format that plays before or during YouTube videos with a Skip Ad option after five seconds, using YouTube's radius and geographic targeting to serve it specifically to viewers in your target buyer area. A real video tour of your home shows up while a buyer is watching something else nearby, not a static photo they scroll past.
Buyer targeting, compared. Most agents stop at MLS syndication and a Facebook boost. Our targeting stack layers six channels around the same production: syndicated portals (Zillow, Realtor.com, Trulia), the local MLSListings buyer's-agent network, social platform ads, Google Display Network, geofencing, and YouTube in-stream, all pointed at the buyers actually active in your specific market rather than a generic zip-code blast.
Our 3-Step Grand Opening Launch Process
How one production day turns into a competitive first weekend instead of a slow trickle of showings:
1
CAPTURE DAY
A full on-site production day: photography, HD video, aerial/drone footage, the 3D Matterport tour, and at Platinum, the feature film. Everything downstream is built from this one visit.
2
PRE-LAUNCH AMPLIFICATION
Geofencing, YouTube in-stream, social ads, Google Display, and the local buyer's-agent email campaign all go live together in the days before your event, so buyer awareness peaks right before your door opens.
3
GRAND OPENING WEEKEND
50+ open house signs, direct-mail and voicemail-drop invitations, and 14,000+/- invitation cards to local companies and the neighborhood turn that built-up awareness into foot traffic in one weekend. Platinum adds refreshments and a taco grill.
How This Compares
Where the extra investment actually goes, lined up against a discount-brokerage listing and a typical traditional full-service agent.
*Redfin's reduced listing fee typically requires bundling a home purchase through Redfin in the same window and excludes buyer's-agent commission, which is negotiated separately. Figures are general industry ranges as of 2026, not quotes from any specific brokerage.
Which Tier Fits
Silver · 2.0%
For sellers prioritizing the lowest commission and comfortable with a lighter marketing footprint, still with a dedicated agent and full MLS exposure.
Gold · 2.5%
The standard full-service plan: video production, paid advertising across six channels, Compass Concierge, and a hosted Grand Opening Weekend.
Platinum Luxury · 3.0%–3.5%
The complete launch. Adds the feature film, 4-page brochure, solar-lit signage, and a hosted Grand Opening with refreshments, built for listings where a stronger first impression pays for itself.
Staying In Touch
Happy to walk through any of these plans in more detail, or build a version tailored to your specific property. And if you know anyone else thinking about buying or selling, I'd be grateful for the introduction.
