Generic version (works for farm + past-client mail)
FRONT
What did the last 5 homes
on your street really sell for?
Flip over for your free
home value report
GRAEHAM HEADSHOT (pointing)
INTERO
A Berkshire Hathaway Affiliate
GRAEHAM WATTS
REALTOR®
The Martin Team
DRE #01466876
650-308-4727
graehamwatts@gmail.com
www.graehamwatts.com
BACK
Get the REAL number
on your home.
Zillow misses upgrades. Algorithms average your zip.
I'll send you the actual sale prices on your street — plus what
YOUR home would sell for in today's market. Real data, not a bot's guess.
Free home valuation · no pressure
Scan to see your home's true value today.
SCAN ME
GRAEHAM HEADSHOT (smiling)
INTERO
A Berkshire Hathaway Affiliate
GRAEHAM WATTS
REALTOR®
The Martin Team
DRE #01466876
650-308-4727
graehamwatts@gmail.com
www.graehamwatts.com
If your home is listed with another broker, please disregard this postcard. Homes not necessarily sold by this broker.
Design notes
Front headline
"What did the LAST 5 HOMES on your street REALLY sell for?" — gold-fill on "last 5 homes," gold underline on "really." Curiosity loop that costs the reader nothing to scan but is painful to leave unanswered.
Back copy (final)
Headline: Get the REAL number on your home.
Body: Zillow misses upgrades. Algorithms average your zip. I'll send you the actual sale prices on your street — plus what YOUR home would sell for in today's market. Real data, not a bot's guess.
CTA: Free home valuation · no pressure
QR label: Scan to see your home's true value today.
Before print — drop in these assets
Two headshots — pointing-pose for front, smiling for back (same shots you used on the May 15 card)
Real QR code — pointing to your free home valuation landing page (graehamwatts.com or your CMA capture page)
Mailing block — postage indicia + address panel goes on the BACK right half (the empty space). I left it open for your mail house.
Print specs
Size: 6" × 4" (matches your existing cards)
Add 0.125" bleed on each side before sending to printer
300 DPI for any raster images (your headshot)
CMYK conversion at the print shop — gold (#C2A14E) renders close in CMYK as C:25 M:35 Y:75 K:5
Why this hook works for both audiences
Farm: Pure neighbor envy — they'll scan because they don't want to be the only one who doesn't know what their block is doing. Past clients: Equity check disguised as curiosity. They bought from you. They trust you. The "real number" framing reactivates the relationship without being a needy "let me list your home" pitch.