Archetype: Prop 19 Tax Transfer (new archetype #9) · CALL/TEXT CTA · PRINT-READY DRAFT
FRONT
YOUR LOW PROPERTY TAX RATE CAN MOVE WITH YOU
FLIP OVER for the California rule most long-time owners don't know
GRAEHAM HEADSHOT (pointing)
INTERO
A Berkshire Hathaway Affiliate
GRAEHAM WATTS
REALTOR®
The Martin Team
DRE #01466876
650-308-4727
graehamwatts@gmail.com
www.graehamwatts.com
BACK
THE RULE MOST LONG-TIME OWNERS DON'T KNOW
If you're 55 or older, California now lets you carry your current property tax base to your next home — anywhere in the state. For a lot of owners, the biggest reason to stay put just stopped being a reason. It's worth a few minutes to see what it could mean for your next move.
Prop 19 — informational only, not tax advice. Confirm details with your tax professional.
CALL OR TEXT ME FOR YOUR PROP 19 BREAKDOWN
Scan to text me "PROP 19" — or call 650-308-4727
SCAN ME
GRAEHAM HEADSHOT (smiling)
INTERO
A Berkshire Hathaway Affiliate
GRAEHAM WATTS
REALTOR®
The Martin Team
DRE #01466876
650-308-4727
graehamwatts@gmail.com
www.graehamwatts.com
If your home is listed with another broker, please disregard this postcard. Homes not necessarily sold by this broker.
Rough-draft notes — open items before print
Headshots: standard two — pointing pose (front), smiling pose (back).
QR (no landing page needed): encode a static SMS QR SMSTO:+16503084727:PROP 19 — a scan opens a pre-filled text reading "PROP 19" to Graeham. Works instantly, no URL to build. The phone number is also printed so non-scanners can just call/text. (Optional: set a GHL keyword auto-responder for "PROP 19" so inbound texts auto-reply with the breakdown + tag the lead.)
Compliance: tax-note line included ("informational only, not tax advice"). Prop 19 facts are accurate as of 2026 (55+/disabled/disaster, statewide transfer) but keep the disclaimer.
Print spec: Universal Mail Works, 6.25" × 4.25" with bleed (6" × 4" trim), 300 DPI.