Direct Mail Archive · East Palo Alto Farm

Farming Postcard Archive

Every farming postcard Graeham has sent — front, back, archetype, hook, CTA — tracked in one place so we can spot repetition, see what's working, and plan what's next. The skill auto-updates this page after each new card ships.

OwnerGraeham Watts · DRE #01466876 BrokerageIntero Real Estate · The Martin Team MarketEPA / Peninsula VendorUniversal Mail Works
6
Cards Tracked
6
Archetypes Used
2
Per Month Cadence
1
Pending Print

All Cards · Newest First

DESIGN PREVIEW · HTML QUEUED
August 1, 2026
Equity
You've Built More Wealth Here Than You Think
Back: See what your home has earned you
CTA: Text "EQUITY" to 650-308-4727
Lever: Pride + education
Lined up · queued for Aug 1
Open Preview
DESIGN PREVIEW · HTML QUEUED
July 15, 2026
Buyer-Tagged
Your Buyer Might Already Be Looking
Back: Buyers are searching streets like yours
CTA: Text "BUYERS" to 650-308-4727
Lever: Demand + scarcity
Mailed July 15, 2026
Open Preview
DESIGN PREVIEW · HTML NEW
July 1, 2026
Prop 19 Tax Transfer
Your Low Property Tax Rate Can Move With You
Back: The rule most long-time owners don't know
CTA: Call or text me for your Prop 19 breakdown
Lever: Education + unlock (new archetype #9)
Mailed July 1, 2026
Open Preview
DESIGN PREVIEW · HTML NEW
June 15, 2026
Low-Inventory Timing
Right Now, Your Home Would Have Almost No Competition
Back: Low inventory means your home stands alone
CTA: See what your timing is worth · free market report
Lever: Supply-side scarcity (new archetype #7)
Rough draft · with Peter · verify inventory before print
Open Preview
DESIGN PREVIEW · HTML NEW
June 1, 2026
Neighbor Envy
What Did The Last 5 Homes On Your Street Really Sell For?
Back: Get the REAL number on your home
CTA: Free home valuation · no pressure
Lever: Curiosity + social proof
Mailed June 1, 2026
Open Preview
Anti-Zestimate front
May 15, 2026
Anti-Zestimate
Your Zestimate Is Wrong
Back: Request a precision equity audit
CTA: Algorithms guess. I measure.
Lever: Anti-algorithm
View PDF
AI search front
May 1, 2026
AI Search
Why Isn't ChatGPT Recommending Your Home?
Back: Standard listings are becoming invisible
CTA: Get your property's AI score
Lever: FOMO + tech
View PDF
Anti-Zillow front
April 15, 2025
Anti-Zillow Pool
I Have A List Of Buyers Who Don't Use Zillow
Back: My system identifies high-intent buyers
CTA: You just haven't met them yet
Lever: Scarcity + anti-portal
View PDF
Buyer-tagged front
March 15, 2025
Buyer-Tagged
I Already Have Your Buyer TAGGED
Back: Active buyers are already looking
CTA: Call or text me TODAY
Lever: Scarcity
View PDF
Equity front
March 1, 2025
Equity
Do You Know How Much Equity You've Built This Year?
Back: Get your custom equity report
CTA: Free equity report
Lever: Pride + curiosity
View PDF